52 Weeks of UX: Why UX is really Marketing
If you ask any User Experience Professional what the principles of their profession are, one of the first principles you’ll hear is “Know Your Users”. This makes sense: if we are to create great experiences for users then we must know something about them. You’ll also find this phrase if you…
The phrase “know your users” certainly does apply equally to marketers and UX professionals. However, what you do with that knowledge distinguishes the two professions. Note to marketers: “know your users” isn’t the same as “know your enemy”. Good UX means designing a product to meet user needs. Good marketing means describing a product as meeting user needs.
Note: Good marketing is really hard. I couldn’t do it.
